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Do NOT use Microsoft's "Direct Integration" with Google Tag Manager
While tempting, it often configures things poorly or configures tags/triggers that need not exist in the first place.
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All examples below use a placeholder value ([PARAM:X]) for a given "click identifier" (where X would be msclkid). This is done to keep the examples brief and easy to read/reference.
| Cookie Name | Value Format |
|---|---|
_uetmsclkid
|
_uet[PARAM:msclkid]
|
The "real" values of the [PARAM:X] placeholders can be as long as 255 characters. Make sure that whatever field/column (e.g. CRM or database) can store a value of this length.
These values should be captured along side lead-data to enable offline conversion imports (OCI).