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Measurement Docs

Event Reference (v1) / Email Events

Email Link Click email_link_click

Measures when a user clicks a link that uses the href="mailto:" protocol URL scheme to initiate an email from a link click.

Be aware, this event does NOT measure an actual email being sent. Browsers do not have a native API to detect if an email was composed or sent from a link click. This event only measures the click itself, not anything afterward.

Redact the href value to avoid sending the full email address in the event property. Google and other platforms have strict policies about sending personally identifiable information (PII) in event data. Even though an on-page click-to-email address may be publicly visible, Google, Meta and other platforms will flag anything that LOOKS like PII and possibly shut down the account as a result.

  • Name
    Event Name Required
    Value
    event: email_link_click

These properties apply to many *_click events.

  • Name
    Link URL Required
    Type
    link_url: string
    Description

    The href attribute of the link that was clicked. The value should be a fully qualified URL.

    E.g.
    https://www.level.agency/contact/#form
  • Name
    Link Domain Required
    Type
    link_domain: string
    Description

    The hostname of the link that was clicked. This can be useful for grouping links by domain.

    E.g.
    www.level.agency
  • Name
    Link Path Required
    Type
    link_path: string
    Description

    The path of the link that was clicked. This can be useful for grouping links by path.

    E.g.
    /contact/
  • Name
    Link Fragment Required
    Type
    link_fragment: string
    Description

    The fragment identifier of the link that was clicked. This can be useful for analyzing clicks on anchor links that point to a specific section of a page.

    E.g.
    form
  • Name
    Link Text Required
    Type
    link_text: string
    Description

    The text (innerText) of the link that was clicked. It's recommended to lowercase this value for easier analysis.

    E.g.
    Contact Us
  • Name
    Outbound Link Optional
    Type
    outbound: boolean
    Description

    A boolean value indicating if the link is an outbound link (i.e. it goes to a different domain).

Section/UI Properites

These properties can be applied to any event to provide more contextual information about "where" an interaction occured within a given page.

  • Name
    Section Name Optional
    Type
    section_name: string
    Description

    More specific than ui_location, this property can be used to describe the name of a section or container that the event occurred within.

    E.g.
    recent posts
  • Name
    UI Location Optional
    Type
    ui_location: string
    Description

    The name of the section or container that the event occurred within. This could be a sidebar, header, footer, or any other named/defined section of a page.

    E.g.
    sidebar

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