LEVEL Agency
Measurement Docs

Event Reference (v1) / Cta Events

CTA Impression cta_impression

Measures when a call-to-action is visible in a users viewport for a given period of time.

Be careful with Google Tag Manager element visibility triggers on pages with many call-to-action elements. Visibility triggers can be resource intensive to a browser if it needs to monitor many elements on a given page.

If you decide to measure call-to-action impressions, make sure to send contextual data through properties like section_name or ui_location to help you understand what instances of a call-to-action triggered the impression.

  • Name
    Event Name Required
    Value
    event: cta_impression

CTA Properties

These properties apply to all cta_* events.

  • Name
    CTA Keyword Optional
    Type
    cta_keyword: string
    Description

    Used to combine common or similar calls-to-action together for analysis. For example, if you have many 'Demo' buttons with slight variations in text like 'Book a Demo', 'Schedule a Demo', 'Get a Demo' etc... you could use the common keyword 'demo' to group all of these together for analysis.

    E.g.
    button

Component Properties

Component properties that apply to all component related interactions. As such, these properites are meant to be generic and provide context to where user interactions are occuring on a page.

  • Name
    Component Optional
    Type
    component: string
    Description

    The name of the component that the event occurred directly on. This is usually something interactive, not a presentation element.

    E.g.
    button:arrow
  • Name
    Component Parent Optional
    Type
    component_parent: string
    Description

    The name of the parent component that the event occurred within. This could be a container, form, card, or any other named/defined parent component of a page.

    E.g.
    card

Section/UI Properites

These properties can be applied to any event to provide more contextual information about "where" an interaction occured within a given page.

  • Name
    Section Name Optional
    Type
    section_name: string
    Description

    More specific than ui_location, this property can be used to describe the name of a section or container that the event occurred within.

    E.g.
    recent posts
  • Name
    UI Location Optional
    Type
    ui_location: string
    Description

    The name of the section or container that the event occurred within. This could be a sidebar, header, footer, or any other named/defined section of a page.

    E.g.
    sidebar

These properties apply to many *_click events.

  • Name
    Link URL Required
    Type
    link_url: string
    Description

    The href attribute of the link that was clicked. The value should be a fully qualified URL.

    E.g.
    https://www.level.agency/contact/#form
  • Name
    Link Domain Required
    Type
    link_domain: string
    Description

    The hostname of the link that was clicked. This can be useful for grouping links by domain.

    E.g.
    www.level.agency
  • Name
    Link Path Required
    Type
    link_path: string
    Description

    The path of the link that was clicked. This can be useful for grouping links by path.

    E.g.
    /contact/
  • Name
    Link Fragment Required
    Type
    link_fragment: string
    Description

    The fragment identifier of the link that was clicked. This can be useful for analyzing clicks on anchor links that point to a specific section of a page.

    E.g.
    form
  • Name
    Link Text Required
    Type
    link_text: string
    Description

    The text (innerText) of the link that was clicked. It's recommended to lowercase this value for easier analysis.

    E.g.
    Contact Us
  • Name
    Outbound Link Optional
    Type
    outbound: boolean
    Description

    A boolean value indicating if the link is an outbound link (i.e. it goes to a different domain).

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