Event Reference (v1) / Form Events
Form Impression / form_impression
Measures when a form is visible in a users viewport (browser screen).
Impression events/metrics can be artificially inflated/biased depending on the placement of the form on the page. Consider using a time-on-screen threshold to ensure the user has had enough time to view the form before triggering the event.
-
- Name
- Event Name Required
- Value
- event: form_impression
Form Properties
These properties apply to all form_* events.
-
- Name
- Form ID Required
- Type
- form_id: integer|string
- Description
The unique identifier for the form. This can be as simple and as a HTML
idattribute. Or it can be a native form ID from a CMS or other system.- E.g.
0d7fb0da-a3a6-49ad-9c29-d7fbcd56f3b1
-
- Name
- Form Group Optional
- Type
- form_group: string
- Description
The group or category of the form (e.g. Demo Request, or Webinar Registration). This can be used to group forms together for reporting purposes.
- E.g.
Demo Request
-
- Name
- Form Name Optional
- Type
- form_name: string
- Description
A human readable name for the form. These should be dynamically set from the system that provides the form.
- E.g.
Inbound Sales - Request a Demo
-
- Name
- Form Provider Optional
- Type
- form_provider: string
- Description
The name of the system/platform that provides the form (e.g. HubSpot, Marketo etc...). This can be useful when more than one form provider is in use (e.g. HubSpot and Gravity Forms).
- E.g.
HubSpot