LEVEL Agency
Measurement Docs

Event Reference (v1) / Phone Events

Phone Link Click phone_link_click

Measures when a user clicks a link that uses the href="tel:" protocol URL scheme to initiate a phone call from a link click.

Be aware, this event does NOT measure an actual phone call. Browsers do not have a native API to detect if a call was made from a link click. This event only measures the click itself, not anything afterward.

Redact the href value to only include the last 4 numbers in the event property. Google and other platforms have strict policies about sending personally identifiable information (PII) in event data. Even though the on-page click-to-call phone number isn't PII - Google, Meta and other platforms will flag anything that LOOKS like PII and possibly shut down the account as a result.

  • Name
    Event Name Required
    Value
    event: phone_link_click

These properties apply to many *_click events.

  • Name
    Link URL Required
    Type
    link_url: string
    Description

    The href attribute of the link that was clicked. The value should be a fully qualified URL.

    E.g.
    https://www.level.agency/contact/#form
  • Name
    Link Domain Required
    Type
    link_domain: string
    Description

    The hostname of the link that was clicked. This can be useful for grouping links by domain.

    E.g.
    www.level.agency
  • Name
    Link Path Required
    Type
    link_path: string
    Description

    The path of the link that was clicked. This can be useful for grouping links by path.

    E.g.
    /contact/
  • Name
    Link Fragment Required
    Type
    link_fragment: string
    Description

    The fragment identifier of the link that was clicked. This can be useful for analyzing clicks on anchor links that point to a specific section of a page.

    E.g.
    form
  • Name
    Link Text Required
    Type
    link_text: string
    Description

    The text (innerText) of the link that was clicked. It's recommended to lowercase this value for easier analysis.

    E.g.
    Contact Us
  • Name
    Outbound Link Optional
    Type
    outbound: boolean
    Description

    A boolean value indicating if the link is an outbound link (i.e. it goes to a different domain).

Section/UI Properites

These properties can be applied to any event to provide more contextual information about "where" an interaction occured within a given page.

  • Name
    Section Name Optional
    Type
    section_name: string
    Description

    More specific than ui_location, this property can be used to describe the name of a section or container that the event occurred within.

    E.g.
    recent posts
  • Name
    UI Location Optional
    Type
    ui_location: string
    Description

    The name of the section or container that the event occurred within. This could be a sidebar, header, footer, or any other named/defined section of a page.

    E.g.
    sidebar

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