Event Reference (v1) / Page Events

Page View page_view

Measures when a user visits a page on your website.

  • Name
    Event Name Required
    Value
    event: page_view

Content Properties

These properties are mostly applicable to page_* or content_* events. However, they can be used in other appropriate situations.

  • Name
    Publish Year Optional
    Type
    publish_year: string
    Description

    The year the content was published. YYYY format.

    E.g.
    2016
  • Name
    Publish Month Optional
    Type
    publish_month: string
    Description

    The month the content was published. MM format.

    E.g.
    05
  • Name
    Publish Day Optional
    Type
    publish_day: string
    Description

    The day the content was published. DD format.

    E.g.
    04
  • Name
    Content Name Optional
    Type
    content_name: string
    Description

    The name of the content. Ideally fed from a CMS - this is not meant to be the <title> of the page, but the name of the content itself which is often more useful for analysis.

    E.g.
    The Ultimate Guide to Google Analytics 4
  • Name
    Content Author Optional
    Type
    content_author: string
    Description

    The author of the content.

    E.g.
    Derek Cavaliero
  • Name
    Content Group Optional
    Type
    content_group: string
    Description

    Used for aggregate analysis of content that is of a common cohort. For example, all blog posts could be grouped under blog.

    E.g.
    blog
  • Name
    Content Type Optional
    Type
    content_type: string
    Description

    Similar to content_group, but more specific. For example, a blog post could have a content_group of blog and a content_type of guide.

    E.g.
    guide
  • Name
    Content Word Count Optional
    Type
    content_word_count: integer
    Description

    The approximate number of words that make up the <main> or body of the page. This is generally provided by a CMS that has direct access to the underlying content structure to process and expose the word count programatically.

    E.g.
    500

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