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Measurement Docs

Event Reference (v1) / Page Events

Page Section Impression page_section_impression

Measures when a section of a page is visible for a certain amount of time. This event can be used to identify which sections are actually within a users viewport for the time required to read/engage with the given content.

These events when implemented correctly are more contextually meaningful than something like a page_scroll event.

Measuring the visibility of a section of a page can be a bit tricky. It requires that the sections follow predictable (or at least consistent) patterns ideally using semantic HTML markup in order to be accurately measured. You may need the help of a web developer to add footprints into the HTML such as data-section attributes or other similar identifiers.

A simple implementation approach can be using a Google Tag Manager visibility trigger configured to execute for any <h2> elements that are 100% visible in the viewport for X seconds and using the <h2> element text (captured via an auto-event variable) for the section_name property. Though not perfect, it can be a good starting point for measuring section impressions if you use proper heading heirarchy and scope your selectors to defined semantic content elements like <section>, <article>, etc...

  • Name
    Event Name Required
    Value
    event: page_section_impression

Section/UI Properites

These properties can be applied to any event to provide more contextual information about "where" an interaction occured within a given page.

  • Name
    Section Name Optional
    Type
    section_name: string
    Description

    More specific than ui_location, this property can be used to describe the name of a section or container that the event occurred within.

    E.g.
    recent posts
  • Name
    UI Location Optional
    Type
    ui_location: string
    Description

    The name of the section or container that the event occurred within. This could be a sidebar, header, footer, or any other named/defined section of a page.

    E.g.
    sidebar

Content Properties

These properties are mostly applicable to page_* or content_* events. However, they can be used in other appropriate situations.

  • Name
    Publish Year Optional
    Type
    publish_year: string
    Description

    The year the content was published. YYYY format.

    E.g.
    2016
  • Name
    Publish Month Optional
    Type
    publish_month: string
    Description

    The month the content was published. MM format.

    E.g.
    05
  • Name
    Publish Day Optional
    Type
    publish_day: string
    Description

    The day the content was published. DD format.

    E.g.
    04
  • Name
    Content Name Optional
    Type
    content_name: string
    Description

    The name of the content. Ideally fed from a CMS - this is not meant to be the <title> of the page, but the name of the content itself which is often more useful for analysis.

    E.g.
    The Ultimate Guide to Google Analytics 4
  • Name
    Content Author Optional
    Type
    content_author: string
    Description

    The author of the content.

    E.g.
    Derek Cavaliero
  • Name
    Content Group Optional
    Type
    content_group: string
    Description

    Used for aggregate analysis of content that is of a common cohort. For example, all blog posts could be grouped under blog.

    E.g.
    blog
  • Name
    Content Type Optional
    Type
    content_type: string
    Description

    Similar to content_group, but more specific. For example, a blog post could have a content_group of blog and a content_type of guide.

    E.g.
    guide
  • Name
    Content Word Count Optional
    Type
    content_word_count: integer
    Description

    The approximate number of words that make up the <main> or body of the page. This is generally provided by a CMS that has direct access to the underlying content structure to process and expose the word count programatically.

    E.g.
    500

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