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Measurement Docs

Event Reference (v1) / Form Events

Form Input Change form_input_change

Measures when user changes the value of a form input (input). Can be used as a leading-indicator to signal user intent to convert.

  • Name
    Event Name Required
    Value
    event: form_input_change

Input Properties

These properties apply to all form_input_* events.

  • Name
    Input Type Required
    Type
    input_type: string
    Description

    The type of input input the user interacted with. Typically derived from the type attribute of the input input.

    E.g.
    select
  • Name
    Input Name Optional
    Type
    input_name: string
    Description

    The name attribute value of the input related to the event.

    E.g.
    first_name
  • Name
    Input ID Optional
    Type
    input_id: string
    Description

    The id attribute value of the input related to the event.

    E.g.
    ginput_3_3

Form Properties

These properties apply to all form_* events.

  • Name
    Form ID Required
    Type
    form_id: integer|string
    Description

    The unique identifier for the form. This can be as simple and as a HTML id attribute. Or it can be a native form ID from a CMS or other system.

    E.g.
    0d7fb0da-a3a6-49ad-9c29-d7fbcd56f3b1
  • Name
    Form Group Optional
    Type
    form_group: string
    Description

    The group or category of the form (e.g. Demo Request, or Webinar Registration). This can be used to group forms together for reporting purposes.

    E.g.
    Demo Request
  • Name
    Form Name Optional
    Type
    form_name: string
    Description

    A human readable name for the form. These should be dynamically set from the system that provides the form.

    E.g.
    Inbound Sales - Request a Demo
  • Name
    Form Provider Optional
    Type
    form_provider: string
    Description

    The name of the system/platform that provides the form (e.g. HubSpot, Marketo etc...). This can be useful when more than one form provider is in use (e.g. HubSpot and Gravity Forms).

    E.g.
    HubSpot

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