Event Reference (v1) / Form Events
Form Start / form_start
The first time a user interacts with a form on a page.
GA4 implements this event as part of its "Enhanced Measurement" feature. It is generally recommended to use Google Tag Manager to manage event flow and data collection. As such, we recommend disabling this event inside your Enhanced Measurement settings.
-
- Name
- Event Name Required
- Value
- event: form_start
Form Properties
These properties apply to all form_* events.
-
- Name
- Form ID Required
- Type
- form_id: integer|string
- Description
The unique identifier for the form. This can be as simple and as a HTML
idattribute. Or it can be a native form ID from a CMS or other system.- E.g.
0d7fb0da-a3a6-49ad-9c29-d7fbcd56f3b1
-
- Name
- Form Group Optional
- Type
- form_group: string
- Description
The group or category of the form (e.g. Demo Request, or Webinar Registration). This can be used to group forms together for reporting purposes.
- E.g.
Demo Request
-
- Name
- Form Name Optional
- Type
- form_name: string
- Description
A human readable name for the form. These should be dynamically set from the system that provides the form.
- E.g.
Inbound Sales - Request a Demo
-
- Name
- Form Provider Optional
- Type
- form_provider: string
- Description
The name of the system/platform that provides the form (e.g. HubSpot, Marketo etc...). This can be useful when more than one form provider is in use (e.g. HubSpot and Gravity Forms).
- E.g.
HubSpot